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Trust Us with Your Information

We collect and process personal data about you when you:
- visit and/or register on
- place an order with us as a guest or as a registered user on our Site
- use a third-party service offered by service providers such as analytics companies, advertising networks and cooperatives, demographic companies, and any other third party service providers that we choose to collaborate or work with, and we obtain your personal data from those third parties
- provide us with your personal data via: Wi-Fi, mobile devices, social media platforms/networks or telephone enquiries, your application for or use of our services 


We process personal data for the following purposes:
- To conduct our business and pursue legitimate interests, in particular:

  1. To provide our services to you, including: responding to any questions you may have, providing you with recommendations on products on our Site; maintaining your shopping cart on our Site; providing our promotion mechanisms to you; fulfilling any orders you may make with us (including verification and security checks of your details, processing of your payments, shipping products that you have ordered to you, and processing returns or exchanges of products you have purchased)

  2. We monitor use of our Site and our services, and use your information to help us monitor, improve and protect our products, content, services and websites;

  3. To analyse trends, usage, browsing and shopping behaviour with us (whether on an individualized or anonymized and aggregated basis), which helps us better understand how you and our collective customer base access and use our Site and services, for the purposes of:

  • improving our services;

  • to respond to customer desires and preferences;

  • measuring the effectiveness of our marketing campaigns;

  • conducting marketing activities targeted at external, potential customers (on an aggregated and anonymized basis only); and

  • crowdsource data analytics and hackathon activities (on an aggregated and anonymized basis only).

- When you give us consent (if required):

  1. To provide you with direct marketing communications in relation to products, services, offers or promotions under the categories stated below, provided by: (a) us or our related companies (including our affiliate and subsidiary companies), (b) business partners, and (c) other third party providers. Such marketing communications may be in various forms, including advertisements and newsletters, delivered via various methods in accordance with the personal data that you provide to us, such as by email, SMS, WeChat messages, smartphone app push notifications, notifications on your social media pages, in–app messaging or postal mail; and

  2. To allow you to register for and participate in our promotions, including verifying your identity at those promotions.

-  For purposes which are required by law:

  1. In response to requests by government or law enforcement authorities conducting an investigation.


In this Privacy Policy, your personal data means: your name, email address, contact number, MAC address, IP address, credit/debit card and other payment information, gender, date of birth, age, interests, geographical location, Site usage (including browsing behaviour / activities), shopping and purchasing behaviour, and other personal data you provide.

Wherever we require your consent under applicable law, you will always be able to withdraw any consent provided to us. We shall cease to use your personal data for the purpose in respect of which you have withdrawn your consent, but we may still use, process, store and transfer your data for other purposes, such as those set out above. Specifically, in the case of customers from the European Economic Area (EEA), we are able to send you direct marketing without your consent, where we rely on our business or legitimate interests. Irrespective of the legal basis on which we rely to send you direct marketing, you have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by emailing us at, or in the case of direct marketing emails, by clicking the unsubscribe link at the bottom of such emails.

Who do we share your personal data with:

- Personal data may be shared with government authorities and/or law enforcement officials if required for the purposes set out in the process of personal data as stated above, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.
- Personal data will also be shared with third party service providers, who will process it on our behalf for the purposes of below:

  • Courier services;

  • E-mail/SMS/MMS/WeChat and such services; 

  • Data storage and cloud service providers (for storage of your personal data and hosting of applications that process your personal data for the purposes identified in this policy);

  • Google, Facebook and other advertising networks (for matching of your personal data with their database in order to send you our direct marketing materials through your Google and/or Facebook account(s));

  • Marketing (including Digital Marketing) and website analytic agencies (for display of advertising materials on our Site and other websites that you may visit, and analysis of your online behaviour and usage of our Site; and

  • Data analytics and hackathon service providers and agencies (for the purposes stated in the process of personal data), and the legal basis for this use, in which only anonymized data will be sent to service providers for those purposes as stated in the process of personal data, and the legal basis for this use

Your Rights:

Where permitted by law, you have the right to ask us to correct , delete or restrict (stop any active) processing of your personal data.  These rights may be limited if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

Duration to when the data are kept:

- Where we process registration data, we do this for as long as you are an active user of our Site and it is required for business and legitimate interests or legal requirement.

- Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data so that we can respect your request in the future.

(Applicable if you are located in EEA only) Where we process personal data for site security purposes, we retain it for 7 years after any business and legitimate interests no longer exists, and where we process personal data in connection with performing a contract or for a competition, we keep the data for 7 years from your last interaction with us.

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